PARK AFTER DARK
CLIENT – DREAMWORLD / AGENCY – WHITEGREY
Park After Dark was created to launch the new extended hours for dreamworld.
Branding Design
Challenge
Dreamworld was trialling new extended hours and wanted to generate hype around the launch by creating a sub brand.
Solution
A logo that represents the neon glowing park at night. The simple yet flexible identity allows Dreamworld to adapt the colours for different event advertising throughout the year. I created a set of icons as a secondary element to expand upon the brand and assist in making it relatable to all audiences.
