FALSE HOPE

CLIENT – MTV EXIT  /  AGENCY – 18FT & RISING

MTV EXIT is fighting human trafficking and exploitation of children through a mix of live events, innovative video content, and youth engagement.

Print Design

Challenge

For my internship at 18ft and Rising, I worked under the guidance of creative director Dejan Rasic to create an advertising campaign that would follow the release of the MTV Exit music video, false hope.

Solution

I decided to create a gorilla poster campaign that would be pasted around the city following the video release. The concept for the posters was formed around the empty promises and false hope that these children experience in this terrible situation. I brought this to life visually by contrasting the dark striking imagery with the light frame like typeface.

MUSIC VIDEO CREATED BY THE 18ft & RISING TEAM