U BY KOTEX SOCIAL
CLIENT – U BY KOTEX AU / AGENCY – WHITEGREY
U By Kotex is a bright and bold tampon brand that empowers young girls throughout Australia.
Community Manager/ Copywriter – Bianca Li Donni
Social Media Content
Challenge
U by Kotex required monthly social content that’s aim was to increase their click through rate and encourage users to order samples. Each execution needed to portray the brands empowering, punchy personality and be aimed towards young teenage girls.
Solution
A variety of bright and eye-catching executions that were posted across the UBK’s social platforms. Working alongside the copywriter/community manager, I have ideated, art directed and executed a collection of social content that has increased the brands click through rates. The vivid colours and bold headlines allowed the UBK content to be a standout on social media.
